Chapter 10: Leads, Closes and That Big Lump in the Middle

Sometimes the lead can be the hardest part of your story, but once you get it, the rest falls into place. This chapter reminded me of some important things to remember when I write a lead for a story, especially a feature. A lead should let readers know what your story is about, even if they read nothing else. A lead should also be relevant to the feature’s theme and simple to understand. There are, of course, different types of leads: summary, suspense, descriptive, anecdotal, and surprise. I normally use summary or descriptive for my leads. After reading this chapter, though, I noticed that I’ve used anecdotal leads, as well. I haven’t heard much about types of leads other than summary. The chapter also discusses the “big lump in the middle,” or the story. The story itself needs to be organized and flow. This is a big deal for me when I’m writing ANY piece. It doesn’t have to be in chronological order, but it does need some sort of flow. The book offers this advice: Keep related material together, let what you have written suggest what you write next, try to isolate material from one source in one place and, finally, digress often, but not for long. Features differ from news in a lot of ways, and creativity is one. It’s much harder to be creative in a news piece, but features allow us the privilege to really set the scene and make a story interesting, so an interesting lead and story structure is essential.