What’s In a Lead?

Leads to a story can be tricky.  Sometimes, I’ll write the body of the story first and the lead last.  Leads should be enticing, interesting and compelling.  The reader should be drawn in to read the rest of the story.

The dramatic lead.

“His classmates called him “the leper,” because measles had left his 12-year-old body scarred.  His mother said children tended to blame him when things went wrong.  One day, distraught, the boy in Tromsoe, Norway, took a rope and hanged himself.”

This lead is from the Associated Press in 1983.  The story is about suicide among children, but aren’t you enticed?  They could have begun with statistics- which would be interesting- but doesn’t this really impact you?

The question lead.

“Acid rain- how much is falling and where?  Where does it come from?  Is the problem getting worse?  Are its effects cumulative?”

This is from the West Virginia University Alumni Magazine.  When I read this, I’m genuinely concerned about my area and I want to know if acid rain is coming near me.  The biggest rule about a question lead- it needs to be clearly answered in the article.  Again, CLEARLY answered.

The setting lead.

This lead should really set the scene.  The reader should have a vivid picture of where the story is and what’s happening.  These are generally filled with descriptive verbs and adjectives.

The combination lead.

Alright- let’s throw it all together!  Combine two and be creative.  Try something many different ways and see what you get.

Titles

Don’t forget your amazing heading!  A good title will draw in a magazine editor and the general reader.  Make your reader have to read the article- make them need to know the story.

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