Why should I care? This is the question you most explicitly have to answer and make the author feel a need for.
Commentaries are unique, but the writer needs to do them correctly. First, you need to prepare and have guidelines to follow.
1. Collect facts, ideas and thoughts that need to be included in your piece. Set aside time to really focus on them and realize what is important. Then, compose your outline.
2. Be curious. When you write feature stories and articles for magazines, you develop an innate foundation of asking, “Why?” Curiosity and sensitivity to your subjects life and experiences are an absolute must.
3. Feel the story. Don’t let yourself get in the way, but develop emotions about your story and your subject. If you want your audience to be drawn, you must be overdrawn (just not in your banking account). Think of Pocahontas when she sings, “Paint with all the colors of the wind.” I don’t care how old you are, you can’t watch that and not have compassion for Pocahontas and want to smack John Smith in the face. Every word should just flow through you like it does through Pocahontas.
4. Become best friends with your local barista. Writing takes time, but commentaries take even more time and energy. This will most definitely require caffeine. There are certain people in our realm we don’t want to piss off- our editors and our baristas; they both hold the key to our career.
Think about your different types of commentaries. Editorials, columns, essays and reviews. Think about what you’re writing about and which style of commentary that will fit best into. Then read several examples of that particular style. Sometimes, the best work is mimicked and gathered from other great works.
Good luck and have an awesome day!