Make ’em laugh; make ’em weep.

I’ve heard a good story educates and entertains. You feel smarter after reading it. It reminds you of something you knew before, but forgot or it will teach you a something you never considered. It will make you laugh a little, or cry a little, or simply feel as if the time you spent reading it was a worthwhile decision. Upon reading “What exactly is a feature story?” I learned that a feature story is expected to connect with the audience on a deeper level than average news stories. When I practice feature writing, I remind myself to take a step back and think how does this connect with my target audience. I think this is something simply, but very important every writer should practice.