Well, first things first- how is a feature story different from an ordinary news story? Well they both rest on the foundation of reporting- you have to report what’s going on. Well, a news story is the ordinary news. A feature story is the extra-ordinary news. Features take it a step further in structure and in subject matter.
Features generally take much more time. More time in writing, preparing, interviewing, and gathering information. Features aren’t for the weak at heart, and features aren’t a phone call and done. They take time and energy.
Finding a good idea is key. First, an unfolding action must take place. The story has to have somewhere to go. Something needs to happen to keep the story unfolding and the readers intrigued.
Telling True Stories gives great incite on some questions to ask yourself on how to get the story and keep the readers attention. One question is, “What’s the big idea?” Lane Degregory states, “If you can find a universal truth in a story, even if it’s as silly as ‘people like to be entertained at a bar,’ that’s important.”
Jan Winburn also gave an excellent list of questions to ask ourselves. A time-saving tip she gave is, “Where would it be worth going deeper? Where is the close-up on a story? Where does mystery remain?”
This is where we need to go to get the story. This is where the feature is. Also, what is going to intrigue your readers? What do they want to know? This is how you select the “award winning” topic.